Riyadh, Saudi Arabia

Yamal Al Sham

Hospitality Interior Design

Yamal Al Sham

Yamal Al Sham

A fast-food restaurant shaped by brand identity, comfort, and design choices that support a faster dining experience.

Restaurant Design

Fast-Food Restaurant

Customer Experience

Restaurant Design

Restaurant Design

Fast-Food Restaurant

Fast-Food Restaurant

Customer Experience

Customer Experience

Overview

As part of a wider Arabic fast-food chain, the project called for more than a standalone restaurant design. It required a space that could express the brand’s established identity while reinforcing the qualities that define its appeal: affordability, convenience, and a comforting dining environment. The result is a restaurant shaped by both consistency and customer behavior, with color used strategically to encourage ordering and a quicker pace of dining.